Retail

amicis bel etage

palais de la mode

a bold mixture of “real” and “unreal” classicistic elements dominates the hall-like room.

the used, antique pieces of furniture (often alienated and converted into something else) blend with newly interpreted quotations of various epochs of style, which assume their shapes as fabrics, wallpapers, stucco, wall claddings and photo collages, forming an elegant stage for fashion.

at that point, the dresses – thanks to their high-end quality – stand in the foreground as totally selfevident elements of the mise-en-scène.

the consequential use of countless nuances of beige and brown gives the room a subtle, monochrome efect. a thereby formulated “new restraint” plays, in a pompous manner, with functionalism. every intended exaggeration has been fully thought out during the planning process, however carried out only to a certain degree so as not to transcend a self-invented boundary.

a precise selection of the materials, whose various patterns, ornaments and surfaces always construe a certain kind of three-dimensionality, enables a special, detailed penetration in detail.

technoid elements and contemporary furniture, which have been added to the latter, create the necessary uncertainty, thereby emphasising the play of shapes and styles.

a palace of today, for yesterday and tomorrow.